Allah the Exalted said,

[أَفَرَءَيْتُمُ اللَّـتَ وَالْعُزَّى - وَمَنَوةَ الثَّالِثَةَ الاٍّخْرَى ]

(Have you then considered Al-Lat, and Al-`Uzza. And Manat, the other third), then Allah said,

[أَلَكُمُ الذَّكَرُ وَلَهُ الاٍّنثَى ]

(Is it for you the males and for Him the females) Allah asked the idolators, `do you choose female offspring for Allah and give preference to yourselves with the males If you made this division between yourselves and the created, it would be,

[قِسْمَةٌ ضِيزَى]

(a division most unfair!)' meaning, it would be an unfair and unjust division. `How is it then that you make this division between you and Allah, even though this would be foolish and unjust, if you made it between yourselves and others' Allah the Exalted refutes such innovated lies, falsehood and atheism they invented through worshipping the idols and calling them gods,

[إِنْ هِىَ إِلاَّ أَسْمَآءٌ سَمَّيْتُمُوهَآ أَنتُمْ وَءَابَآؤُكُم]

(They are but names which you have named -- you and your fathers) of your own desire,

[مَّآ أَنزَلَ اللَّهُ بِهَا مِن سُلْطَـنٍ]

(for which Allah has sent down no authority.) meaning, proof,

[إِن يَتَّبِعُونَ إِلاَّ الظَّنَّ وَمَا تَهْوَى الاٌّنفُسُ]

(They follow but a guess and that which they themselves desire,) they have no proof, except their trust in their forefathers who took this false path in the past, as well as, their lusts and desires to become leaders, and thereby gain honor and reverence for their forefathers,

[وَلَقَدْ جَآءَهُم مِّن رَّبِّهِمُ الْهُدَى]

(whereas there has surely come to them the guidance from their Lord!), meaning, Allah has sent them Messengers with the clear truth and unequivocal evidence. However, they did not adhere to or follow the guidance that came to them through the Prophets.